I’m happy to advise of the extension of CBU’s partnership with UNESCO, the International Federation of the Red Cross/Red Crescent (IFRC) and the World Health Organization (WHO) to prevent the spread of the Zika virus.
The radio campaign, launched in early March, is disseminating prevention messages to promote understanding of what individuals can do to protect themselves, their families and their communities. Recognizing the diversity of the region, the public service announcements (PSA) have been prepared in English, French, Spanish and Portuguese. And Dutch-speaking CBU member countries and territories also have access to the materials to ensure they too can air the public service spots.
The three PSAs which focus on preventive action, protection during pregnancy and dispelling rumours, will continue to be available for download from the dedicated campaign website http://en.unesco.org/media-pluralism-and-diversity/zika until April 30, 2016.
Other campaign partners are the World Association of Community Radio Broadcasters (AMARC), the International Association of Broadcasting (AIR / IAB), Radio France Internationale (RFI) and the US National Association of Broadcasters (NAB).
As part of the monitoring of the effectiveness of the campaign, participating radio stations are asked to report how frequently they air the PSAs between March 14 and April 30. Please see the report template attached.