Caribbean broadcasters promoting regional radio & television through new media
The Caribbean Broadcasting Union (CBU) is employing new media and 21st century technology as it re-launches its corporate website, with a brand new URL – www.caribroadcastunion.org.
This move reflects CBU’s desire to better serve its members and the region, by providing support and networking resources via its upgraded web presence.
In announcing the new site, CBU President Shida Bolai acknowledged that new media, especially the Internet, are becoming more central, as Caribbean audiences join the global trend of accessing radio, television and print content using smartphones, tablets and other connected devices. Mrs. Bolai said the region’s broadcasters have not always taken advantage of technology to advance their interests, and become players on the global stage. But she explained, under her leadership, the CBU will be making this a priority.
One of the highlights of the new website is the section dedicated to the upcoming 45th Annual General Assembly, taking place in Paramaribo, Suriname from August 18 to 21. Conference attendees will be able to receive comprehensive information about the Assembly online, as the CBU uses modern technology to facilitate greater ease of doing business.
Visitors to the site will also be able to view contenders for this year’s CBU Caribbean Broadcasting Awards, including video and audio clips on diverse topics ranging from “A Day in the Life of a Fish Vendor” to “Belize Bank Mobile Vending.” The best of these documentaries, news stories, features and commercials will be showcased during the Caribbean Broadcasting Awards ceremony taking place at the historic Congreshal in central Paramaribo, Suriname on Thursday, August 21, and due to be live-streamed on the revamped website.
The Caribbean Broadcasting Union (CBU) was formed in 1970 with a mandate to promote regional integration by stimulating the flow of broadcast material among the radio and television systems in the Caribbean region. The CBU affiliate station Caribvision is the only Pan- Caribbean television service, reaching over 4.8 million people in the Caribbean and millions of others extra-regionally.
The CBU groups forty-three (43) Full and Associate members drawn from twenty-two (22) countries, including broadcasters in the English, Dutch and Spanish-speaking Caribbean focused on capacity-building of media institutions and professionals; joint negotiation of rights for programming; and advocacy in regional and international forums on policy and technology issues.