The Caribbean Broadcasting Union invites the public to join the global celebration of World Television Day on November 21, as the Caribbean School of Media and Communication (CARIMAC) launches the book “Still on Air: Producing Television in Small Markets” by Yvette Rowe and Livingston A. White.

The CBU member organisation’s event will be available by live stream beginning at 6.00 p.m. Jamaica time (= 7.00 p.m. Eastern Caribbean time).

The CBU was officially established in November 1970 to promote regional integration through media co-operation. Of its forty members, twenty-three (23) are operators of free-to-air, cable or direct-to-home television services in the Dutch, English, French and Spanish-speaking Caribbean. CBU affiliate, the Caribbean Media Corporation (CMC) operates the region’s only pan-Caribbean television service, CaribVision, available in eighteen countries and territories of the English and Dutch Caribbean.

About World Television Day

In recognition of the increasing impact television has on decision-making by bringing world attention to conflicts and threats to peace and security and its potential role in sharpening the focus on other major issues, including economic and social issues, the United Nations General Assembly proclaimed 21 November as World Television Day (through resolution 51/205 of 17 December 1996).

On 21 and 22 November 1996 the United Nations held the first World Television Forum, where leading media figures met under the auspices of the United Nations to discuss the growing significance of television in today’s changing world and to consider how they might enhance

their mutual cooperation. That is why the General Assembly decided to proclaim 21 November as World Television Day.

This was done in recognition of the increasing impact television has on the process of decision-making. Television was thus acknowledged as a major tool in informing, channelling and affecting public opinion. Its impact and presence and its influence on world politics could not be denied.